Erin Robinson

REBECCA MINKOFF

Rebecca Minkoff is an up and coming fashion label that corners the modern-vintage market with a style and convenience girls are looking for. For the time I was there, the company more than tripled in size and sales.

Logo Design

REBECCA MINKOFF

A website where business is business, but a little fun too. As the main website for Rebecca Minkoff, it allows you to view each season’s collection, Rebecca’s professional history, celebrities that are carrying the bags, recent press and tv interviews, store information and most importantly, an e-commerce store.

REBECCA MINKOFF

Fall 2008 Lookbook

REBECCA MINKOFF

Resort 2008 Lookbook

GIRLS HEART RM

A community website for die hard (and we mean die hard) Rebecca Minkoff fans. This website contains an array of features that catapult the customer to a more personal level with the brand...a profile page and forum to discuss anything RM, a blog generated by RM employees contains the ins and outs of the brand including sneak peaks, insider tips and what we’re working on now, and a page that brings you inside the world of RM, personally and professionally.

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GIRLS HEART RM

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REBECCA MINKOFF

Fall 2008 Sales Kit (I did not design handbag)

REBECCA MINKOFF

Luggage Tag Product Design for Fall 2008

REBECCA MINKOFF

"Cheeky" Pouches

A fresh approach to the coin pouch. The "Cheeky" pouches house funds for...whatever you spend your money on.

REBECCA MINKOFF

Bread and Wine Bag & Paper and Plastic Wallet
(hardware and product design)

REBECCA MINKOFF

Scarf Product Design for Spring 2008

OWL'S LAB

Hangtag Design

Owl's Lab is a boutique in New York. In addition to their highly successful store, they decided to start an in-house label, 3000 MILES, that launches this summer. They asked me to design a hangtag that is very organic, laid back and...as cost effective as possible. So with some heavy linen, a few custom stamps and jute string, I created a hangtag that can be assembled by hand, yet still feels professional and high end.

OWL'S LAB

The two designs below are some of the designs for the tent dresses and tanks I designed for 3000 MILES...more to come.

(please click to enlarge...the pattern may be hard to see this size)

LUNA BOSTON

Luna Boston is Boston's go-to high end accessories boutique...any girl's dream. After about 5 yrs in business they were looking to completely overhaul their collateral and identity, head to toe. They wanted to keep the tone light hearted and fresh while maintaining their upscale status. (This project is in production)

In-store and Web-store Collateral

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LUNA BOSTON

Identity Collateral

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LUNA BOSTON

A quick snap shot of their warehouse door where all the goodies are stored.

CARROTS SF

Carrots SF is a high end boutique in San Francisco. I very recently started helping them with both advertising and branding.

Ad in SF Magazine (I don't fancy myself a copywriter, but I wrote the headline too.)

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CARROTS SF

This is an invitation for a private shopping party to kick off the Summer at Carrots SF. This invite is in production as we speak, and the orange is going to be printed with a neon ink. Hot.

(I also wrote the copy.)
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CARROTS SF

This is the one and only time Carrots has ever put their jewelry on sale, it is an event to be had. The invitation will be printed as an oversized postcard.

(I wrote the copy for these invites, too.)

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SPANX SHAPEWEAR

Spanx is the most popular shape wear brand among women. This was a re-design project that would take a more flirtatious approach to their packaging while maintaining their fun, feminine identity.

OXO

OXO is a line of kitchen products that uses a specially designed rubber grip. The rubber is placed on the handles of shopping carts, baskets and dividers allowing the consumer to test the product. Additionally the ad placement directs them to the section of the store OXO is carried in.